It involves checking various aspects of your website to measure how well it is conforming to organic search best practices. But there are certain best practices involved in an SEO audit to ensure you can maximize your visibility and performance on search engines. By addressing these, you improve visibility, drive more organic traffic, and make sure your website is optimized for search engines.
Lesson #9: Internal Linking Is An Underused But Powerful SEO Opportunity
An SEO audit is your roadmap for how you’ll eventually get there. Where you want to be is everywhere people are searching SEO Anomaly for you – your products, your services, or the things you know a lot about. Scores varied from 80 to 90 depending on the tool, and tools that use a letter system to score the site generally returned an “A”. In the real world, once you fix the big things you’re going to get into diminishing returns on your time. The Seobility content report covers more than just the aspects mentioned above. Generally you shouldn’t try and target the same keyword on multiple pages.
How to perform a technical SEO audit
While most people optimize content and backlinks, I dug deeper into how users interacted with the site after landing on it. We created a detailed guide that outlined the types of problems they fix, packed with helpful insights and practical tips. Each section in the guide linked to more fleshed-out individual pages that were designed to actually help users.
Everything you need to uplift your business
- The more profitable your project is, the more expensive each error costs.
- If you have any additions or suggestions, please let us know in the comments below.
- Study after study outlines the importance of page speed (especially for mobile) and how it can affect your rankings and conversion rates.
- Anyone using a phone to look for stuff on the internet isn’t going to wait around for a slow-loading site.
- To fix this, determine the canonical page and implement 301 redirects.
Crawling and indexing is essential to SEO — without it, you can’t rank in search results. Unlike other SEO audit software, Screaming Frog is a desktop app. With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license). It’s important to ensure that the most important pages you want indexed are included in your sitemap. If you don’t have access to Google Search Console, plug any page from your website into Google’s Mobile-Friendly Test tool. To do this, go to the Mobile Usability report in Google Search Console.
WebFX will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online. Unlock instant access to more than 29 years of experience with WebFX. That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team.
However, rendering delays (from minutes to weeks) and limited resources can prevent important content from getting indexed. JavaScript adds great interactivity, but search engines (even as smart as Google) often struggle to process it reliably. After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box.