Google Page Speed Insights can give you a glimpse into issues with your page. You can opt to make the changes on your own or invest in page speed services from a digital marketing company. When you add visuals, your leads spend more time looking at the visuals. A longer page signals to Google that your page is interesting and engaging to your audience, so they will rank your page higher.
What Is SEO? Search Engine Optimization Best Practices
- This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.
- External links are the links from other websites you may link to within your content.
- On-page SEO refers to a set of strategies, techniques, and processes that help your content appear as high as possible in the results returned for relevant queries.
- It’s important you incorporate your keyword into the image file name to compliment the rest of your keyword integration.
- Create pages that are optimised for relevant keywords and then group them together so searchers (and Google) can find them.
Now it’s time to optimize your content using a handful of tested on-page SEO techniques. You can also use the Keyword Magic Tool from Semrush to find question keywords. Tracking your rankings in search results can help you understand if the rest of your SEO efforts are working. The most comprehensive website for teaching the fundamentals of search engine optimization. The comparison table below shows the key differences between on-page SEO and technical SEO in an easy-to-understand format.
Google is actively looking for this as a signal of quality and trustworthy content. I can‘t emphasise enough how important it is to demonstrate real, first-hand experience in your content. In our case study, they were the only tool to detect AI content with near 100% accuracy – even for the most advanced model. Don’t forget to vary sentence patterns and length so they don’t read like an AI generator would write. That means you need to SEO Anomaly add elements that AI typically struggles with.
Learn more in Google Search’s guidance about AI-generated content. This time it’s about Shopify’s URL structure, which is more restrictive than some other e-commerce/website-building platforms. Shopify only allows a single subfolder per collection or product, so you can’t add much depth to your site structure. That way, they keep tight control over the amount of thin content pages created by blog tags.
Alt tags are a bit of HTML code that helps search engines understand what pictures, videos and other media are on your page. Every page on your website will have a bit of HTML code that is called the “title tag”. They act as the first signal to search engines and to users what the page is about. When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page.
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts. The Categorization, Link Relevancy, Topical Keyword Search and Predictive Guest Post portion of the tool currently only support the English language. (As soon as the AI understands more languages, we’ll add them!) If you are working in a foreign language, I highly recommend taking the “Just On-Page” package.
By adding title tag modifiers you increase the possibilities of ranking for long-tail keywords. Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags. On-page, also known as on-site, SEO mostly focuses on optimizing the content in the main HTML tags of a page that search engines read to interpret content. Actually, not all pages without internal links are problematic.
But you can also run searches like “#journorequest” along with your niche on social media to find potential opportunities. If you’re a subject matter expert, you can be a source for those stories. AND contained insights from Brian Dean’s own experience creating a successful YouTube channel.