When you create pages on your site, it’s crucial that your keyword matches the content on your page. It’s an important part of on-page SEO and it will influence how your page ranks. The user experience (UX) of a website can mean different things to different people.
Importantly, notice that the heading is exactly the same as our search intent query. Breaking up your content with headings makes it much easier for users to navigate through your page and find what they’re looking for. A page title (or title tag) is the HTML element that defines what the title of a web page is. Because, an On Page SEO Audit also makes it easier for crawlers and human visitors to understand what the content is about without much effort. There is a high amount of synchronization between them all, such as how SEO content, page speed and mobile friendliness all affect each other.
On-Page SEO Checklist
When she’s not writing, you’ll find her reading a good book, researching her next trip, or experimenting in the kitchen. Because it’s page-based only, on-page SEO does not include off-page techniques, like getting backlinks to your website or building domain authority. Up to this point, we’ve discussed individual keywords and relationships between them. Search engines also employ methods of indexing pages based on complete phrases, and also ranking pages on the relevance of those phrases.
SEO talk: How to excel in on-page optimization
- Stellar SEO works with restoration service providers nationwide, helping them rank in their local markets.
- Everything SEO-related that doesn’t take place on a website is considered off-page SEO.
- This includes compressing image files and using alt tags with relevant keywords, which helps in improving page load speed and SEO.
- You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content.
- The remainder of the header tags should be used to further subdivide the sections you created using the H2 tags.
- And I’m not afraid to say that it qualifies as “high-quality content”.
The Topical Keyword Tool helps you verify that the keywords you’re focusing on will give you authority & relevance for your actual category. Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile. As long as you’re regularly running scans, you’ll always have clear instructions with exactly what to do to either gain higher rankings or defend your top position. Whether the changes in Google are small or big, you’ll never be left out of the loop. This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you.
Users have an expectation that your page will load quickly and efficiently. To meet their expectations, you need to monitor your page’s speed. It’s important that you see how quickly your page loads and work on optimizing it to perform better. If people come on to your page and only see text, they will feel overwhelmed and leave. A URL that has a lot of random numbers and symbols is not SEO friendly. Not only will Google struggle to read your URL, but your audience will struggle to remember it.
What you have to keep in mind is that on-page SEO & link outreach work together to create compounding growth as part of your SEO strategy. Sometimes our clients ask us how soon before they’ll see results once we start implementing on-page SEO services. The answer to this is that it depends on at least a couple of different things. Over the past couple of years, Google’s understanding of content has advanced significantly. The Bert update changed how content is processed and how well it can be understood. It is not likely if SEO Anomaly you haven’t made significant changes to your content optimization process in the past 12 months.
Simple actions like adding schema markup can help search engines understand your page better. That can lead to higher rankings for relevant keywords as well. Search engine bots also crawl alt text to better understand your images, which gives you the added benefit of providing better image context to search engines. Just ensure that your alt descriptions reads naturally for people, and avoid stuffing keywords for search engines. The anchor text sends signals to search engines regarding the content of the destination page.
A healthy site includes regular content updates, a ranking factor known to search engine as “freshness.” Good content puts you on the search map, new content can keep you there. The URL of a page, which is also known as a slug, is a permanent link. An optimized URL should be less than 255 characters, and hyphens ‘-‘should be used to separate the different parts of the URL. Furthermore, it should be short, descriptive, and include your target keywords. Yes, on-page SEO is crucial for improving search engine rankings and driving organic traffic.